The conference takes place at Jönköping International Business School (JIBS), which is a part of the Jönköping University and is located in the center of the city. Located in the center of southern Sweden, Jönköping is an important trade fair and meeting city in Scandinavia, as well as a leading transport, logistics and communications hub. Jönköping is also an administrative center with several national courts and government agencies based in the city.
The daily life in the city is characterized by a substantial number of students from JönköpingInternational University. Being the driving force in the ”Entrepreneurial belt”, Jönköping is one of Sweden’s economically most prosperous cities and regions.
Jönköping is also a paradise for tourists both from Sweden and Europe with it’s beautifulsurroundings, excellent infrastructure, and lots of water.